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Shopping in Japan

Here’s a (rather animated) postcard from the other side of the world…

key-final

We’ve been asked to provide (another!) Japanese shopping mall with it’s visual communication for the next 2 years:-) And this time we went all the way to Kobe to get briefed and inspired on the spot.

souvenir-snapshots1

Here we switch from ‘working’ to pure entertainment;-):

souvenir-snapshots2

All kinds of impressions & inspirational influences of course, so back in Belgium there was a lot of stuff to paint & collect because our client had a long wish list with plenty of elements that ought to be present in the key image (that would also serve as the reservoir for all animations & derivatives)

LMents

I was basically on a 3 step program defining the background:

key1

a palette-island, representing the harbour land site nicely situated at the water front

key2

dividing it into 3 distinctive color zones, representing the 3 distinct parts of the shopping mall

key-3

(but then the client chose another color scheme and if there’s 1 thing you shouldn’t discuss about…)

square-detail1

and only then we were entirely ready & able to enter this weird micro cosmos into detail…

square-detail2

… creating imaginary streets lined with stuff until we had painted about the whole, virtual town

ポスター.ai

Too bad I only got a few snapshots of the way things were presented over there, on the spot…

foto-shop

prints

But here’s at least the storyboard of a short commercial that had to contain all those details.

0530offline_cutlist

There’s  an even weirder night version for this Summer’s Splash Fantasia, but I can’t find it online.

vitrine-short

All my painted layers are ‘slomo’ on display in the basement near the JR trainstation: THX, Ryota!

foto-subway-mix

 

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