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Shopping in Japan

Here’s a (rather animated) postcard from the other side of the world…

key-final

We’ve been asked to provide (another!) Japanese shopping mall with it’s visual communication for the next 2 years:-) And this time we went all the way to Kobe to get briefed and inspired on the spot.

souvenir-snapshots1

souvenir-snapshots2

All kinds of impressions & inspiration of course, so back in Belgium there was a lot of stuff to paint & collect (because our client had a long whish list with plenty of elements that ought to be present in the key image (that would also serve as the reservoir for all animations & derivatives)

LMents

So then we basically were on a 3 step program defining the background:

key1

a palette-island representing the harbour land site nicely situated at the water front.

key2

Dividing it into 3 distinctive color zones representing the 3 distinct parts of the shopping mall.

key-3

(but then the client chose another color scheme and if there’s 1 thing you shouldn’t discuss about…)

square-detail1

And only then we were entirely ready & able to enter this weird micro cosmos into detail…

square-detail2

… creating imaginary streets lined with stuff (until we had painted about the whole, virtual town)

ポスター.ai

Here are some snapshots of the way things were presented on the spot:

foto-shop

vitrine-short

Several vitrines in the basement show my painted layers separately (Great idea, THX Ryota!)

foto-metro

And digging even deeper – at the subway entrance – there’s no escaping from it;-)

0530offline_cutlist

Here’s the storyboard of the short commercial that had to contain all those details…

foto-summer

Luckily the seasonal Summer campaign took me a little less time (those who’ve read my picture wordbook may even recognize some migrating fish & stuff in these Japanese territorial waters;-))

summer

 

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