Here’s a (rather animated) postcard from the other side of the world…
We’ve been asked to provide (another!) Japanese shopping mall with it’s visual communication for the next 2 years:-) And this time we went all the way to Kobe to get briefed and inspired on the spot.
All kinds of impressions & inspiration of course, so back in Belgium there was a lot of stuff to paint & collect (because our client had a long whish list with plenty of elements that ought to be present in the key image (that would also serve as the reservoir for all animations & derivatives)
So then we basically were on a 3 step program defining the background:
a palette-island representing the harbour land site nicely situated at the water front.
Dividing it into 3 distinctive color zones representing the 3 distinct parts of the shopping mall.
(but then the client chose another color scheme and if there’s 1 thing you shouldn’t discuss about…)
And only then we were entirely ready & able to enter this weird micro cosmos into detail…
… creating imaginary streets lined with stuff (until we had painted about the whole, virtual town)
Here are some snapshots of the way things were presented on the spot:
Several vitrines in the basement show my painted layers separately (Great idea, THX Ryota!)
And digging even deeper – at the subway entrance – there’s no escaping from it;-)
Here’s the storyboard of the short commercial that had to contain all those details…
Luckily the seasonal Summer campaign took me a little less time (those who’ve read my picture wordbook may even recognize some migrating fish & stuff in these Japanese territorial waters;-))