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Juttugram poster: fell in love with the retail;-)

Look what fell of the tree this week: a fine folded poster stuck between Winter & Fall, found in our real mailbox inside a commercial print magazine for Belgian concept store Juttu.


I was asked to illustrate one of these postmodern catch phrases (‘fall in love with the details’) for a theme n° about ‘enjoying the little things’, but was most inspired by the horizontal folding in the middle of my image  (probably still in a ‘calendar mood’, more about it in the next post)


This was a high speed delivery: 2 Sunday afternoons of painting & gathering stuff  – like every squirrel does before it gets too cold:-) – while working for the man (in Japan) during the week…


But with this kind of headline, you just can’t stop until every detail fits… #thedevilsinthedetail