Think local, act local! Made this campaign image 4 the next season at the 2 nearest cultural centers (De Zandloper in Wemmel & De Muze van Meise) both near Brussels, both on cycling distance and as we all know, bikes need 2 wheels to keep riding smoothly. Hence this very basic concept of a mermaid and a vagabond on a big bike in a theatrical interpretation of the local landscape.
Here’s my 5 step program, from draft till dawn:
A rare sketch,
some fresh paint,
2 wheels of fortune,
some homemade typo (luckily as a separate layer, some didn’t like that L in Zandloper)
and a final touch of darkness (since it’s merely at night we’re scoring our cultural dose)
Of course we still needed a back cover for the brochure, so the audience from ‘Le fabuleux amour d’Aucassin & Nicolette’ (Albin Michel, 2010) spontaneously joined in through the back door…
We were asked only afterwards to come up with a banner of about 6 by 2 m for the front facade, so we simply multiplied the big bike (anyone familiar with DIN formats would have done the same;-)).
Someone even customized this one. Love it. Hope everyone will be going there by bike now ;-)